Blog & Resources

Why Digital Marketing Is A Secret Weapon For Your Dog Training Business

Is your dog training business making the most of its digital marketing potential? In this article, we review the fundamental steps you must follow to achieve online success.

Tom Dempster November 19, 2020

Why A Company's Culture Will Determine Its Success

Company culture is an often overlooked factor when thinking about business growth and strategy. This article will help you pinpoint any weaknesses in your company culture that may slowly be suffocating your business and preventing it from reaching its full potential.

Stasia Dempster October 29, 2020

HARO for SEO - Is It Worth The Effort

For small businesses, HARO offers SEO opportunities as part of a well-rounded backlink strategy – right?

Tom Dempster September 15, 2020

Why You Shouldn't Wait For The Right Time To Start A Business

There’s never been a year for uncertainty like 2020 – but don’t let that prevent you from pursuing your dreams and starting a business.

Tom Dempster August 27, 2020

How To Turn Negative Reviews Into Positive PR

Dealing with negative reviews can be an unpleasant aspect of running a business. Learn how you can transform negative reviews into a positive for your brand.

Stasia Dempster August 22, 2020

Our Mission

We strive to help small and medium-size businesses achieve their goals through a combination of digital strategy, brand optimization and high-quality content.

Our recent posts...

Roll Up, Roll Up: Why You Must Avoid The Marketing Circus Of Gurus, Magicians And Charlatans

June 14, 2022

Social Media Trolls: How Should Your Business Deal With Them?

January 17, 2022

Seven New Year’s Resolution Ideas For Your Business

January 2, 2022

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The @schoolfordogtrainers is one of the leading pr

The @schoolfordogtrainers is one of the leading providers of canine education in the world. 🐶

Their popular dog trainer programs have been attended by students from all corners of the globe.

Swipe to learn more about the School for Dog Trainers, and find out how we helped them to significantly increase student applications over the past three years!

#dogtrainerlife #dogtrainersofinstagram #marketingsuccess #seosuccess #contentisking #growyourbusinessonline #businessgrowthstrategy #digitalmarketingstrategy

It's no secret that there are a LOT of #digitalmar

It's no secret that there are a LOT of #digitalmarketingtools to play with. 📈

Yet as old tools fall by the wayside, and new ones come to the fore, #googleanalytics has been a mainstay.

We’re just scratching the surface with these reasons – but there are few tools which give you true insights into how your visitors are actually interacting with your website.

(💡 Google is retiring Universal Analytics from July 1, 2023! Get ahead of the game by switching to Google Analytics 4 now.)

#digitalmarketingtips #googleanalytics4 #growyourbrand #datadrivenmarketing #marketingtips #businessanalytics

✋ Raise your hand if you've always - without fai

✋ Raise your hand if you've always - without fail - had 100% positive interactions with every other person you've ever met?*

We can't see through your screens, but we're assuming there aren't many hands raised.

In the same way, it's unlikely that your business will have 100% positive interactions with every customer it deals with. This is especially true as your business grows. Even something as simple as an unfortunate misunderstanding, or lack of communication, can lead to a bad customer experience.

And a bad customer experience can lead to a negative review.

But rather than ignoring those bad reviews, it is essential to engage with them! It demonstrates professionalism, can turn a bad situation into a good one, and ultimately helps you to learn lessons to propel your business forward.

#customerservice #reviewmanagement #businessreputation #growyourbusiness #googlereviewsmatter #smallbusinessgrowth #smallbusinesstips #learnthelessons

* For all you hand-raisers ✋ DM us because we would love to find a way to utilize your positive interaction superpower with the other 7.5 billion people in the world 😅

How long would you wait for a website to load? ⌛

How long would you wait for a website to load? ⌛

It seems that many of us are pretty impatient nowadays (we know, what a surprise...).

Google suggests that the bounce probability (i.e. a visitor leaving your site) increases by 32% as page load time goes from 1 second to 3 seconds.

With the introduction of Core Web Vitals, it has never been more important to have a fast, user-friendly website.

#sitespeed #userexperience #websitedesigntips #technicalseo #corewebvitals #digitalmarketingtips

For many, #socialmediaadvertising seems like a qui

For many, #socialmediaadvertising seems like a quick, convenient and successful way to generate revenue. 💵

However, while Ads definitely have a place in your overall digital strategy, there are problems that less experienced folks suffer when running campaigns on social media platforms.

These oversights can eat into your budget, lower your ROI, and discourage you from running future campaigns.

#socialmediaads #socialmediastrategy #ncbusiness #socialmediaforbusiness #instagramadstips #smallbusinessadvice

@br_bikesandrepairs is one of the leading provider

@br_bikesandrepairs is one of the leading providers of bicycle sales and repairs in Champaign, IL.

Swipe to learn more about BR Bikes and Repairs, and find out how we helped them to enhance their local reputation. 🚲

#marketingsuccess #growyourbusinessonline #localseo #googlereviewsmatter #reviewmanagement #digitalmarketingstrategy

Can you sell a product to six billion people? 🤷

Can you sell a product to six billion people? 🤷

You can definitely try - but not even the biggest brands in the world try to market themselves to every single person on the planet.

Defining your target audience - and understanding the people most likely to be interested in your product/service - is absolutely essential.

#marketingadvice #businesstips #targetaudience #digitalmarketingstrategy #growyourbusiness

Believe it or not, there are so many undiscovered

Believe it or not, there are so many undiscovered opportunities lurking in the depths of your company blog.

Reviving an older blog post with a fresh perspective, updated statistics, optimized copy and another round of social sharing can open up a world of new opportunities for website growth.

#blogcontent #websitetips #blogtips #seotips #ncbusiness

A 🔑 part of an effective local SEO strategy - a

A detailed #competitoranalysis forms a key part of

A detailed #competitoranalysis forms a key part of our initial SEO audit work. 🔎

Out of the initial reports we provide to new clients, our competitor analysis is often the most intriguing for them.

It gives them an honest, unbiased and data-driven assessment of their search performance against their competition. 📊

The conclusions from our competitor analysis inform the overall #SEO and digital marketing strategy.

Take a look at these five reasons why a competitor analysis is vital for overall SEO success! ✋

#digitalmarketingstrategy #ncbusiness #businessgrowth #growyourbusinessonline #digitalmarketingtipsandtricks

We’ve built a lot of great relationships in Stat

We’ve built a lot of great relationships in Statesville over the past three years.

Even though we work with clients across the 🇺🇸 (and even further afield, like 🇨🇦 and 🇬🇧), this place has given us so much in the past three years.

We spend a lot of time here during working hours, so it was a great change of pace to make an evening visit earlier this week! 🌙

#thankyoustatesville
#statesville #statesvillenc #iredellcounty #northcarolina #darkmode #nccities

We are deeply saddened by the sickening scenes fro

We are deeply saddened by the sickening scenes from Ukraine. From thousands of miles away here in our corner of North Carolina, it’s almost unfathomable that war still has a place in our world today – not just in Ukraine, but in Yemen, Gaza, Syria, Ethiopia, and other parts of the globe.

In addition to the needless loss of life, the traumas of war often remain with those affected for the rest of their lives. It is vital that we not only mitigate the immediate humanitarian crises with aid, but that we also address the long-lasting and complex consequences of the lives ruined by armed conflict.

At True Boost Digital, we are doing our small part by supporting two programs we strongly believe in:

1️⃣ Voices of Children Foundation – This Ukrainian non-profit was established in the aftermath of the Russian annexation of Crimea in 2014. They provide support to Ukrainian children through art therapy and trained psychologists.

2️⃣ International Committee of the Red Cross (ICRC) – The ICRC works around the world to help people affected by conflict. They provide food, water and medical support to people in war zones, in addition to offering financial, educational and legal assistance to those who are most vulnerable.

Follow their missions on Instagram:

@voices_of_children
@icrc

There are so many incredible charities carrying out valuable work in Ukraine and other places around the world which are affected by war. We encourage you to research and support non-profits which share the same values as you, and which will help to make a difference to those in need.

#SayNoToWar #WeStandWithUkraine

With #internationalwomensday2022 approaching (or p

With #internationalwomensday2022 approaching (or perhaps already here by the time you're reading this), we recognize that we are so fortunate at True Boost to work with some incredibly talented women.

As the quote in the image from Meg Whitman (former president and CEO at HP) illustrates, there’s really no substitute for passion when it comes to driving success in business. And we truly love working with these amazing women who are pursuing their ambitions and making a real difference in the world. 🌎

@t_dobbs, Co-Owner @br_bikesandrepairs

@shanamichellee, Manager @tacticalpolicek9

@sissel_svenkerud, Owner @crossfitfortdobbs

@k9_circus, Owner @highlandcanine @highlandcanineconnect

@dogmoreacademy

@debralivingood, Director of Programs @hk9servicedogs

@mcintosh1878, Owner @k9knose_it

@tammykennedyrealtor

@highcaliberk9s

Everyone’s favorite game returns…#shortanswerl

Everyone’s favorite game returns…#shortanswerlonganswer

#shortanswer: Promote your podcast – properly.

#longanswer: You’ve invested hours in your podcast, producing episode after episode. You’re proud of the results. But how can you promote it to make sure people actually listen to it?

Well, there are a few things you can do.

1️⃣ Make sure that your podcast is available on all major podcast directories (Apple, Google, Spotify, iHeartRadio, etc.), and just as importantly, make sure it is in the right category.

2️⃣ Write compelling titles and descriptions which encourage potential listeners to give your podcast a try.

3️⃣ Encourage existing subscribers to leave reviews of your podcast.

4️⃣ Ask featured guests to promote their appearance on your podcast on their website and social channels.

5️⃣ Appear as a guest on other podcasts, providing valuable information which will encourage listeners to subscribe to your offering.

As with other aspects of digital marketing, there is no magic bullet when it comes to podcast promotion – each of these ideas should work together, forming a strategy which will help to grow your podcast’s audience.

#growyourpodcast #podcasttips #podcastproducer #podcastcommunity

North Carolina weather, in a nutshell:

- 12pm: “It’s snowing pretty hard out there, can you believe it was 70F yesterday?” 🌨 🧤🧣

- 4pm: “Pretty nice weather out here for a pleasant weekend walk.” ☀️ 👕 🩳

📸 taken in @visitsvlnc (at 4pm)

#ncweatheriscrazy #statesvillenc #iredellcounty

This quote from Tom Fishburne (@marketoonist) shou

#shortanswer: Be protective and proactive. #longa

Thank you to our friends at @br_bikesandrepairs wh

Thank you to our friends at @br_bikesandrepairs who sent us (along with some other great gifts) this set of personalized pencils! ✏️

There is a lot to be learned from reading (and re-

There is a lot to be learned from reading (and re-reading, and then re-reading again) the works of Maya Angelou.

In a world expecting instant gratification and immediate success, it can be tempting to take the safer path. We often suppress our creative instincts because we don’t want to run the risk of failure.

We must accept that when we try new things, we will sometimes fail. We must also realize that we learn so many lessons from our failures - far more than we do from our successes. We can apply those lessons to our future creative endeavors.

Creativity must be nurtured - everywhere. From global problems that have plagued us for centuries, to smaller issues affecting our immediate families, creativity is a problem solver. We all have the power to be creative, and we all have the power to be problem solvers.

A large portion of marketing is about creativity, and it therefore stands to reason that failure is an inevitable byproduct of your marketing activities. The trick is to take any lessons from those failures and apply them in the future.

After all, failure doesn’t mean you should stop trying – it means you should keep creating.

#marketinginspiration #creativityquotes #creativitymatters #creativityforall

#shortanswerlonganswer continues… #shortanswer:

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Hamptonville, NC 27020

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